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Introduction to the group

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 We are a group of first year university students studying Sports Business Management at Hartpury University. In our Introduction to Marketing module, we have been tasked with creating a blog and analyzing the marketing strategy of a company. The company that we picked is PRIME, a sports hydration drink created by Social Media influencers KSI and Logan Paul. Daniel: My name is Daniel. I am a 22 year old student at Hartpury. I am originally from Middlesbrough however at the age of 10 I moved to Switzerland and lived there for 11 years, before moving back to England to study at Hartpury. Growing up I have played a lot of sports including football, rugby, skiing, snowboarding and golf.  Max: My name is Max, I was born and grew up in south Africa and have lived in countries such as Zimbabwe and Indonesia. After living in both the dry and humid heat, I've learned how essential it is to stay hydrated  order to maintain a healthy digestive, immune and circulatory system. To add,...
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SWOT and TOWS analysis

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  SWOT Analysis According to Tim Berry (2017), the point of a SWOT analysis is to help develop a business strategy, where all of the business’s strengths, weaknesses, opportunities, and threats are assessed. Through this analysis, a business knows how to operate in the marketplace. Strengths -          KSI and Logan Paul's social media status o    KSI has 13.2 million Instagram followers, 9 million followers on X (formerly Twitter) and a combined 40.4 million subscribers across two YouTube channels. Logan has 27 million followers on Instagram, 6.8 million followers on X and 23.5 million subscribers on YouTube. With a combined 119.9 million followers, KSI and Logan Pauls massive social media following allows them to market their company to millions of people for free every day. -          Big Partners such as the UFC and Football clubs o    In July 2022, PRIME signed their first dea...
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